Cityminimal began from a quiet frustration — the kind you don’t notice until one day, it becomes impossible to ignore. For years, I followed what the fashion world offered: fast trends, bold statements, clothes that seemed to demand attention before I was even ready to speak. Yet deep down, I knew this wasn’t how I wanted to dress, and more importantly, not how I wanted to feel.

I grew up watching the women around me — my mother, my aunts, even strangers in little cafés — who carried themselves with an ease that was never loud, but always memorable. They wore simple pieces: a crisp blouse, a soft scarf, well-worn trousers. Nothing extravagant.

Cityminimal is my attempt to return to that sensibility. To create clothing that moves with you, becoming part of your everyday rituals without ever overpowering you. Not fashion for the sake of being seen, but garments that let your own elegance speak — subtly and personally.

A celebration of quiet elegance, for women who don’t need to shout to be remembered.